Modern Primates

Hello Readers

Hope you all are doing well and staying home safe.

Search engines and social media are places where people enjoy bliss by giving up their privacy to the big guys! You are there in their servers forever now!

-Elon Musk a whistleblower.

I am sitting on my terrace, looking at the sky and listening to the sounds of nature it makes me feel light and contended thanks to mother nature.

The origin of humans is from apes and gibbons, so today's read about do we still carry those strains in us and also do these qualities show up in these modern civilised economies?

Let us begin, we are living in the deep ocean of people, things and technology.

Nearly two decades ago, communication was not so accessible. We were still very much dependent on the telephone, long-distance telegrams Morse code, telex and so on. Then came the worldwide web which changed this world forever a person in New-Zealand just sends an email to a person in Russia it is relayed to him momentarily no delays at all, yes the modem and the underwater internet cables across the pacific do the trick!

Even if you take these past three months when the whole world is fighting the virus, we all are still connected through virtual video applications, well this is pretty deep! Million-dollar businesses are going through virtual teleconferences, yes we all accepted the change and have got accustomed it to it pretty well I must say. But all this with the primate brain!

Why do I think so, I have seen and continue to see a few oblivious situations around me in which I see presence of these attitudes among us.

There are these profound changes this world underwent post the worldwide web. One such paradigm was the social media, I think the bubble burst from the ORKUT era, not sure how many of us still remember this social networking website which was hosted by google.

Followed by the mail group culture by yahoo, which was meant to share random jokes and pictures at various friends and family levels.

Fast-forward to Feb 2004 something important happened in this world which would change this world forever in the way it communicates.

A new company was born and called Facebook founded by Mark Zuckerberg and his fellow Harvard College students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. Project for their course this was a website created to upload and share student profiles in their college.

The website's membership was initially limited by the founders to Harvard students. Still, it was expanded to other colleges in the Boston area, the Ivy League. Gradually most universities in the United States and Canada, corporations, and by September 2006, to everyone with a valid email address along with an age requirement of being 13 and older could open an account in Facebook.

Until now, Facebook was a simple website where most of the university students in and around North America could upload profiles and share their pictures. After 2006, Facebook was gradually left open to the public as stated earlier people with relevant credentials could use Facebook and in 2012, Facebook filed for an initial public offering!

The monkey and the paradigm.

People changed the way they communicate the gaps in the world have shrunk. Now you have a world beyond the one you live, and that is the world among the server farms. The network of Facebook where we try to express ourselves with all our photos and videos almost everything about our life which we decide to share it with the world, we like comment and share others posts and paint our walls with a quote and birthday wishes.

Alas, the rosy garden of Eden of social media is finally polluted!  By the monkey brain and has brought down the wrath of hatred, bias and societal selfishness into this equation. people are enraged with sharing things without thinking whether it has a meaning or not, the chest-thumping attitude against each other, the doctors call it social media psychology!

The party men use such platforms to spin-off elections by posting political posts, Oh my lord! The whirlwind of whats app groups supporting these parties throwing grenades of hatred and disrespect among people, which are now a way of living and a new way of marketing, tagged as social media marketing.

This opens up into search engines feeding the search data to these social media companies to understand and spin-off consumer behaviour with it!

So the evolution from a significantly connected world to mutual hatred and fake news promoting social media!

Whom do we blame? Zuckerberg, the creators of the internet, the creator of smartphones high-speed processor manufacturing companies or networking companies? The answer is a big no it is the monkey brain within us which has to be blamed! The attitude overthinking ad being street smart in the places where it is not required and converting an innovation given to us into something really gruesome.

courtesy google images

 

Rest assured the social media companies are getting more prosperous more vibrant by the day, yes, they are in the data selling business, and we all have given all our data to these companies and hardly care about our privacy anymore.

Let's try to change it by spreading positivity wherever and whichever way possible also try to limit ourselves in slogging on social media and spend time as productively as possible.

Thanks a lot for your time.

Helios.